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US Marketing Agency for TikTok Shop Partner.

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UI and Functions of TikTok LIVE

by MAOHardy 05 Jul 2024

 UI and Functions of TikTok LIVE

How to go LIVE

Get access to go LIVE

For users from US and UK, the access to go LIVE will be automatically granted after the TikTok account gets more than 1k followers.

Go Live on TikTok via smartphone

  • Tap the icon "+" at the bottom of the screen. Pick an image, write a title, add hashtags and tap "Go LIVE" to start your stream.

UI and Functions of Streamers

Settings before LIVE and during LIVE

  • Cover and Title of LIVE:
  1. Before LIVE, streamers can set the cover by tapping "take a photo" or "selecet from library"
  2. Then, streamers can write a title (the maximum is 32 characters)

Tips

 Add trendy hashtags or hashtags of your keywords

 Titles and covers should be relevant to your LIVE: if you promote beauty products on your LIVE but the title is about 3C products, this may be unpleasant for viewers and undermine your LIVE.

 Use emojis or punctuation marks (like exclamation mark)

 Highlight your features such as influencers, beauty blogger and so forth

 Categorize your LIVE by using some keywords to be associated with certain groups, like Men's Fashion

 Marketing words: special event, carnival, bonus, discount, gift, festival, limited sales, limited time, highest, lowest, cost-effective

 

  • Flip the camera:streamers can flip between front and back camera by tapping "Flip"

 

  • Enhance videos: streamers can enhance the video and add filters

 

  • Add effects:streamers can choose from different effects by tapping "Effects"
  •   Share your LIVE: streamers can tap "Share" to get a link of your LIVE room which can be sent to your TikTok friends or posted on other social media platforms such as WhatsApp, Facebook and so on.
  • Settings:streamers can tap "Settings" to allow gifts and comments and add any comment filters. The maximum number of comment filters is 200.

 

  • Moderators: streamers can assign certain mutual followers or viewers to be moderators for managing comments (mute or block)
  • Before LIVE,  by tapping on Settings-->Moderators, streamers can assign mutual followers as moderator to help mute or block.
  • During LIVE, by tapping on the viewer's head photo and then clicking on 'Manage' at the upright corner, streamers can assign such viewer as moderator to help mute or block.
  • During LIVE, press and hold users' profile photo and a pop-up will come up. Tap "Mute" to ban users from commenting and tap "Block" to ban users from entering your LIVE.
  • Muting and blocking certain audiences is a one-time operation. The audience will be no longer able to enter the livestreaming unless streamers remove such audience from the privay settings. 
  • Q&A during LIVE:tap the icon with question mark at the bottom to view and answer questions from buyers. Tap the three dots at the upright corner to turn off Q&A.
  • Add products: before and during LIVEstreamers are enabled to add products from TikTok Shop 
  • Comments section:streamers can view comments and answer questions from viewers

 

 

  • Go LIVE with someone:tap the icon in the bottom-left corner of the screen and a window of a list of friends (mutual followers who are going LIVE) and suggested hosts will pop up. Tap "Invite" to send invitations and can go LIVE together when invitations are accepted.

 

  • When you are ready to end your LIVE, tap the power button at the bottom. Then tap "End now" to confirm. You will some stats detailing how many people watched, new followers, gifters and the total amount of the gifts 

 

  • View info of streamers' information:tap streamers' profile photos to see detailed information such as how many followers and likes and tap "Follow" to follow the shop

 

 

  • Comments section:buyers can leave comments in comments section to interact with streamers

 

  • Share LIVEs:viewers can tap "Share" to get a link to LIVE and post it on other social media platforms like Facebook, WhatsApp, Snapchat and so on
  • Gifting:viewers can purchase virtual coins and exchange them for virtual gifts which can be sent to hosts they like

 

 

  • Q&A during LIVE:buyers can hit the icon with question mark to ask questions 
  • Multi-guest: send voice or video requests
  • Place orders:

 Step 1: Hit the icon of shopping care in the bottom-left corner of the screen to view products; or click "Buy" on the card of the product being promoted

 

Step 2: Select products you want and tap "Buy"

 

Step 3: decide product's specifications like color, size and quantity and tap "Buy now". Then, enter your address and select your payment method to place orders.

 

Step 4: hit the three dots at the upright corner in the page of "Me"--tap "Orders" to view status of orders or get after-sales services

 

 

  • Bullet comments of placing orders: when buyers are on the checkout page, a bullet comment will pop up showing "XX is placing an order" on screens of both seller-end and buyer-end. (only available when your app updates to at least version 19.9.0 )

 

 

 

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