Instructions For Use: This doc summarizes the commonviolations of content creation by creators and providescorresponding solutions.This article can help creatorsefficiently understand the platform's policies and avoid falsedemonstrations.We have divided the severity of the case andthe punishment (the larger the value, the more serious thepunishment). l hope you will read the content of the articlecarefully and strictly abide by the platform policy.

 

How to avoidCommon Misleading Effects in Beauty LIVE

Violation Behaviour

Exaggerating the effect

Your dark skin will immediately!brighten and become fairer afterusing our facial wash.

Making medical descriptions

This cream (regular cream) can treatthe symptoms of redness on yourface, as well as some other skinailments, so buy it now.

Using absolute terms

Your face will definitely turn fairerafter using this cream.

This cream is 100% natural

Solution

Use this universal formula

【Functionality or effectdescription】+ 【x (number).day(s)/week(s)/month(s)】+【Theeffect varies from person to person.

Demonstrate relevant productcertifications

During the LIVE, creators can displayproduct-related qualifications, such aswhitening qualifications, patent certificatesaward certificates, etc.398

This cream in my hand has obtainedXX patent , and what l am showingnow is the patent certificate/whitening qualification/ awardcertificate.

 

Whatis"Gambling Behavior"?

Violation Behaviour

Displaying gambling or gambling-relatedbehavior in LIVE. Content that promotesgambling behavior includes:

Selling products through games or otherrelated activities (e.g.lucky eggs, luckydraws).

Selling products through a luck-basedprocess.

Solution

We recommend you to avoid the followingbehaviours:

Avoidusing "pirated livestream, recordedlivestream" during the livestream

Violation Behaviour

Steal or record other creators' videos orLIVEs in advance, and post them to yourown account after editing.

Solution

Creators should actively create originalshort videos or LIVE content, and avoidstealing or recording other creators' LIVEsfor publication. Actively interact withviewers in real-time during LIVE, patientlyexplain your products, and deliver positiveLIVE content.

 

What is "FalsePromise"?

Violation Behaviour

Creators mislead fans by offering falsereward promises and perks (eg: falselypromised giveaways, random rewards,prizes, free gifts, etc.).

Creator's promises that are notdisplayed in the product title and listingpage, or the conditions for receiving agiveaway are not explicitly mentionedwill be considered false promises.

Solution

Merchants with access to the TikTok Shop'sLIVE Giveaway feature must use it toconduct Free Giveways. The LIVEGiveaway feature is a platform function thatfacilitates product giveaways betweensellers/creators and users. lt also assistswith the traceability of free gift(s) that areoffered to users.

Note: LIVE Giveaway feature is onlylaunched in ID/N/PH/MY. SG & TH will notget the feature due to legal concerns. Freegiveaways are NOT allowed in TH due tolegal restrictions and local law regulations.

For sellers/creators and in countries wherethe LIVE Giveaway feature is not yetavailable, free giveaways are only allowed ifthey meet all the following criteria:

1. The product or item in the giveawaymust be free to users.
2. The giveaway cannot be cash, virtualcurrency or gift cards.
3. The following terms of giveaway must beexplicitly stated in the uploaded contentor product listing:

The mechanism of the free giveaway0or task i.e. Comment to win

The number of winners or prizes tobe given out

How the winners are selected0The method to claim the gift

4. No Gamification allowed.Sellers/creators should limit theGiveaway mechanism or task to:

Comment X to win, Guess theriddle/trivia and comment, Follow towin, Like to win, Share to win

HatisReproduced Content?

Violation Behaviour

Pre-recorded livestream and videosfrom the creator themselves

Pre-recorded livestreams and videosfrom other creators

Livestreams of videos being played onthe screens of other devices

Other reproduced media or videos e.g.Movies, television programmes, musicvideos etc.

Solution

originaland creative content, actively interact withtheir viewers during LIVE, and avoid prerecorded LIVEs, short videos, movies, andvariety shows of others. lt is prohibited toimpersonate other TikTok creators ormerchants, or copy other people's contentfor product promotion.